Business Signs: Blending Art and Function

The Advantage of Using Neon Signs

Signs are a great way to advertise your business by allowing people to identify it. In addition, signs are a vital marketing tool that will help you raise awareness of your brand as well as communicate your business or commercial message to the consumers. For this reason, you will want a sign that will deliver effectively on its purpose. There is a wide range of signs in the market today, and as such, selecting the right one may be quite challenging. Therefore, when looking for signs for your business, here are a few reasons why you should consider neon signs.

High Visibility

Neon signs will stand out because of their high and clear visibility. The brightness and colourful flair of neon lights are useful in grabbing the interest and attention of viewers. Besides, they can be easily spotted from afar even at night, which is crucial if your business specialises in 24 hours emergency services as well as food takeouts. Unlike traditional lights that may appear dull, neon lights will remain bright even when it is raining.


Neon signs are highly versatile. The signs can be customised into a variety of shapes, designs, symbols, and letters among other things. This feature makes neon signs suitable for a variety of signage applications. In addition, it can make it easier for viewers to remember your store or business, especially when you customise the sign into your company logo.

In addition, you can use the neon signs for advertising your brand both indoors and outdoors.

Low Energy Use

Neon lights will go easy on energy consumption. This is because unlike the traditional lights that use electricity as the main or actual source of light, neon lights only use electricity to instigate the light since the actual source of light is the interaction of electricity with the gas inside neon lights. With these low cost operations, you can easily manage small business promotions.

Wide Operating Range

Neon lights can work on a variety of operating ranges and voltages. They can operate even at higher voltages than traditional lights without causing problems.


When designed and built properly, neon signs and lights can last for as many as ten or so years whereas a typical or traditional light sign may have an operating life of up to only half a year. Unless you have a problem with your electrical wiring, neon signs will hardly fail.